Uber entered Australia in 2012 and posted a threat to the taxi drivers. According to Roy Morgan, the number of Uber riders in Australia in 2017 increased by more than 400% in average, compared with the number in 2015. Later in 2016, UberEATS gained popularity in the Sydney and Melbourne suburbs. Earlier this year, Uber launched UberPool … Continue reading Has the mobile app made Uber stand out in Australia?
Marketing through the Looking Glass 